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History of Packaging
Miyako Natto’s packaging has evolved over time.
A nostalgic package design that evokes the Showa era.
September 1933
Began producing natto (itohiki, the traditional “stringy” style) as Kosugi Shoten.
August 1962
Established Kosugi Foods Co., Ltd.
Capital: 1 million yen
Capital increased to 3 million yen.
August 1972
Constructed a new factory and relocated.
July 1976
Capital increased to 6 million yen.
July 1979
Opened the Yokkaichi Sales Office in the Hokusei Food Wholesale Complex.
July 1991
Capital increased to 10 million yen.
November 1991
Completed the new head office building.
November 2000
Completed the new Nonbe factory and relocated the head office.
March 2001
Certified by the Japan Grain Inspection Association as an organic JAS factory.
September 2002
satoshi Kosugi assumed the position of President and Representative Director.
June 2003
Began production and sales of organic natto made from domestically grown soybeans in Kanazawa.
September 2003
Launched “Tsuyudaku Natto.”
May 2004
Received the Director-General’s Award from the Tokai Regional Agricultural Administration Office for Nihon no otsubu (large-bean natto) at the 9th National Natto Appraisal Contest.
April 2005
Signed a technical partnership agreement with Ottogi Corporation (South Korea; now Otoki Corporation).
March 2007
Obtained Mie Prefecture HACCP certification.
May 2009
Received the Chairman’s Award from Noshinkai (an affiliate of JNCSF) for Nihon no kuromame (black soybean natto) at the 14th National Natto Appraisal Contest.
March 2010
Introduced the DC-15 functional natto strain (starter culture).
February 2013
Received the JNCSF Chairman’s Award (Merit Award) for kokusan kotsubu natto (domestically produced small-bean natto) at the 18th National Natto Appraisal Competition.
June 2015
Obtained Halal certification.
February 2017
Received the Minister of Agriculture, Forestry and Fisheries Award (Grand Prize) for Nihon no kuromame (black soybean natto) at the 22nd National Natto Appraisal Contest.
February 2019
Received the U.S. Soy Sustainability Ambassador Award for tsuyudaku natto (natto with extra sauce) at the 24th National Natto Appraisal Contest.
January 2021
Obtained JFS-B Standard certification.
February 2021
Began generating solar power using solar panels.
August 2021
Began using biomass-based ink for cups and packaging film.
June 2023
Reduced plastic use in natto containers by 5% (compared with our previous products).
July 2023
Obtained Vegan JAS certification.
November 2023
Received the U.S. Soy Sustainability Ambassador Award and the SSGA U.S. Award for “Tsuyudaku Natto” at the 27th National Natto Appraisal Contest.
April 2024
Registered as a Mie Prefecture SDGs Promotion Partner.
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History of Ochibi-san
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Kosugi Foods’ mascots—“Ochibi-san” and “the older sister giving Ochibi-san a piggyback ride”—once had a third companion: a child playing with a temari (a traditional Japanese handball).
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Here is the original illustration. At the time, no one could have imagined that these characters would become such beloved icons of our brand.